Snowflake Expands AI Features and Platform Integration

Snowflake consolidates its platform and expands AI capabilities. At its Build virtual event, Snowflake unveiled new features aimed at integrating AI technologies from recent acquisitions and enhancing its analytics, governance, and security capabilities. Key announcements include the general availability of the Polaris data catalog, the launch of Document AI and Cortex Search, and the introduction of Snowflake Intelligence, which automates data updates and API calls. Additionally, Snowflake is enhancing its observability tools for AI and ML applications, while also launching an Internal Marketplace for sharing data and AI products, positioning itself competitively against rivals like Databricks and Microsoft Fabric.