Virgin Media O2 Launches AI to Distract Phone Scammers
/ 1 min read
Virgin Media O2 deploys AI “Granny Daisy” to combat phone scammers. The UK mobile network operator has introduced an AI persona named Daisy, designed to engage and occupy phone scammers for extended periods, effectively wasting their time. Daisy mimics a chatty elderly woman, sharing stories about her knitting and cat, while providing false personal information to mislead fraudsters. This initiative aims to not only deter scammers but also raise public awareness about the risks of phone fraud, as research indicates a significant portion of the UK population is concerned about being targeted. With the Federal Trade Commission reporting millions of fraud cases, Daisy represents a novel approach to protecting consumers from increasingly sophisticated scams.